EFTM: Laser boss calls for safer battery technology in Australia

Respected tech publisher EFTM has spotlighted Laser’s leadership in driving safer battery innovation for Australian consumers. In the article, Trevor Long explains why lithium iron phosphate (LiFePO4) technology represents a critical step forward for safety and reliability, with Laser’s ChargeCore SafeCharge Max powerbanks used as a case study.

Key themes from the coverage included:

• Advocacy for safety: Laser’s CEO called for an industry-wide shift to LiFePO4 to reduce fire risk and build trust in portable power.
• Product innovation: The ChargeCore SafeCharge Max range is available in 5K, 10K, and 20K capacities to suit everyday to heavy-duty use.
• Design choice: Customers can choose from Aquatic Awe, Sunset Coral, Black, and White finishes — combining style with safety.
• Thought leadership: The article positions Laser as a leading advocate for responsible technology adoption across Australia.

The EFTM piece was written in response to an op-ed by Laser CEO Chris Lau, first published on LinkedIn, where he outlined the urgent need for safer lithium battery standards across Australia and New Zealand.

Read the original op-ed here: https://www.linkedin.com/pulse/leading-change-lithium-battery-safety-australia-new-zealand-chris-lau-oi0zc/

“Laser is calling for widespread adoption of safer battery technology across Australia.” Source: https://eftm.com/2025/09/laser-boss-calls-for-widespread-adoption-of-safer-battery-technology-in-australia-266818

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ChargeCore SafeCharge Max LiFePO4 Powerbanks (5K, 10K, 20K)